MARCO. ILARIA. MILAN. ITALY
In a word: M.THE.M.THE.
Today MIMI is a global reality, but with a family heart and an independent vision. At the helm of the brand are Marco and Ilaria Broggian, second generation of the family, custodians of a sixty-year long history transformed into a modern and international identity.
Since 2018, MIMI has consolidated its international presence by becoming a reference brand in luxury jewelry. Today, it is present in over 40 countries, thanks to the combination of a deep expertise in the world of pearls and a distinctive design: that of the Milano Collection, recognizable by its soft elegance and its patented tension system.
A new logo, a new image
2020 – 20 Years of MIMI
In 2020, for its twentieth anniversary, MIMI is undergoing a profound renewal. A new logo, a renewed image and a stylistic evolution that reinforces the message of modernity. The collections are updated to express the brand's personality even more clearly: feminine, bold, never predictable.
2021 – Evolution and Authenticity
And the pearl Akoya in the South Sea
In 2021, MIMI expands its universe by introducing Akoya and South Sea pearls, refined and luminous, into its collections. A choice that is rooted in the 60 years of expertise of the Broggian family, which has contributed to the very definition of the international standards for pearl classification.
From Milan to the world
An identity that looks to the future
MIMI is now distributed in almost 50 countries. An Italian brand with an international voice, combining classic elegance with a contemporary vision, with a concrete commitment to sustainability and responsible production.
2024 – The Future is Classic
Pearls and diamonds, together
In 2024, the brand marks a new milestone: the debut in classic jewelry with a collection that intertwines pearls and diamonds, a symbol of sophisticated, decisive and timeless femininity. It is a return to the essence, but with an international and current look.
The origins
The Broggian family's entrepreneurial adventure began with the distribution of diamonds, followed by increasing diversification and internationalization.
The first company
Fausto Broggian founded the first Broggian company in Milan, together with his brothers, specializing in the marketing of diamonds and diamond jewelry.
In the heart of pearls
The Broggian family begins the distribution in Europe of Mikimoto, a historic Japanese maison and world reference for cultured pearls. A strategic step that strengthens its expertise in the high-end segment and marks the beginning of a deep bond with the universe of pearls.
MIMI is born
The Broggian family launches MIMI, a young brand of modern and bright jewelry, with a cosmopolitan design and bold color combinations.
10 years of MIMI
MIMI celebrates its anniversary with the book "10 Years MIMI", consolidating its international presence in Europe, the Middle East and South America.
MIMI in art
MIMI exhibits at the Museo Poldi Pezzoli and participates in the Triennale di Milano. In the same year, the first international boutique opens in Tokyo.
A global brand
MIMI has established itself as a luxury brand present in over 40 countries, thanks to its expertise in pearls and the distinctive design of the Milano Collection.
New identity
MIMI celebrates its 20th anniversary with a new logo, a renewed corporate image and updated collections that reinforce the message of modernity.
Evolution and authenticity
MIMI introduces Akoya and South Sea pearls into its collections, building on over 60 years of experience and global collaborations.
A new chapter
Under the leadership of Marco and Ilaria Broggian, MIMI strengthens its global presence and commitment to sustainability. In 2024, it debuts in classic jewelry with pearls and diamonds, reaffirming a refined and international vision.
The journey continues...
Each MIMI collection is a fragment of vision, a gesture of style, an idea of beauty that evolves without ever losing its voice.
MIMI'S WORLD
WHERE IT ALL BEGINS
MIMI TODAY
CRAFTSMANSHIP
Ognibene
THE ART OF PEARL
MIMI IS COLOR
All rights reserved | Broggian Group srl - Piazza Ponti 2, corner of Via Trombini, 21013 - Gallarate (VA) - IT | REA number MI-2576562, Registered with the Companies Register, Tax Code and VAT No. 11058280964
email: info@mimimilano.com | Tel:0331 775 907