Cookie Policy

What is a cookie and what is it for?
A cookie is a small file that a website sends to the browser and saves on your computer when you visit a website such as Cookies are used to make the website function efficiently or to improve its performance, but also to provide information to the website owners.

What kind of cookie does uses and for what purposes?
Our website uses different types of cookies and similar tools, each of which has a specific function, as indicated here below:

Navigation cookies These cookies allow the website to function properly and allow you to view the contents in your language and for your market since the first access. They can recognize from which country you are connecting and make sure that, each time you visit the website, you will be automatically directed to the version of the site for your country. They also allow you to create an account, log-in and manage your orders. If you are a registered user, thanks to the cookies the web site will recognize you when you access the services offered to registered users. These cookies will recognize you if you make purchases on the website through an affiliate or partner website, in order to allow us to fulfill the obligations towards these partner sites. These cookies are needed for the website’s functioning.
Functional cookies These cookies allow the website to recognize you based on your request (for example expressed by clicking on "Recognize me next time") each time you access the website, so that you don’t have to enter your login information every time you visit the website.
If you have added items into your Shopping Bag and closed the session without completing the purchase and without deleting those items, these cookies allow you to continue shopping the next time you access the website (within a limited period of time) finding the Shopping Bag just like the you left it. These cookies are not essential to the functioning of the site, but they improve the browsing quality and experience.
Analytical cookies These cookies are used for example by Google Analytics to elaborate statistical analysis on how users navigate the website through computers or mobile applications, about the number of pages visited or the number of clicks made on a page while browsing a website. MIMI treats the results of these analysis anonymously and exclusively for statistical purposes only if the service provider uses the cookies in connection with the browser installed on your computer or on other devices used to navigate on our web site.
Third-party marketing/retargeting cookies These cookies are sent by trusted third-party companies and allow you to visualize our advertising banners on other affiliated websites, showing you the latest products you have watched on While you browse our website, these cookies are also used to show you products that may interest you or similar to those you have viewed previously, based on your browsing history. The use of these cookies does not normally involve the processing of personal data but it may allow the connection to your computer or other devices and track saved data: these cookies connect to the browser installed on your computer or other devices used during navigation on our website.

How can I disable cookies?
The majority of browsers (Internet Explorer, Firefox, etc.) are configured to accept cookies. Most browsers also allow to control and even disable cookies through your browser settings. However, we remind you that disabling navigation or functional cookies may cause malfunction of the website and/or limit the service we offer. To learn more about cookies and how to manage or disable third-party or marketing / retargeting cookies, visit
To disable analytical cookies and prevent Google Analytics from collecting data on your browsing, you can download the additional browser component aimed at deactivating Google Analytics: