A family story

A FAMILY STORY

The Broggian family's entrepreneurial adventure began with the distribution of diamonds in the late 1950s, followed by ever greater diversification and internationalisation.

In 1962, Fausto Broggian founded in Milan, together with his brothers, the first Broggian company, specialized in the marketing of diamonds and jewels with diamonds, a member of the Antwerp Diamond Exchange and of the IGI - Italian Gemological Institute.

Broggian Group represents a prestigious example of competitive and lively Italian entrepreneurship in the jewelery sector. Since its foundation, the Group has been able to successfully combine a strong and competent management with innovative creativity, always expressed using top quality materials and skilled craftsmen.

Diamonds and pearls, and more generally the entire range of precious stones, represent the natural elements from which Broggian jewels are born, as direct descendants of the Italian tradition in design and luxury.

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90'S

Mikimoto's commercial partner since the second half of the 1980s, since the 1990s Broggian has been creating and producing in Italy a line of fine jewelery with pearls that represents the top of the range in the sector, the Compagnia delle Perle, better known as the Milan Collection.

A NEW ADVENTURE: MIMI

At the end of the 90s, Broggian launched its boldest and most fascinating challenge: MIMI, a young brand of modern and luminous jewellery. A collection of precious "pret-à-porter" jewels with a recognizable cosmopolitan style, with its unusual color combinations of gold, pearls, diamonds and precious stones. Furthermore, the group diversified the distribution business and introduced Chaumet as the exclusive distributor of watches and jewelery in Italy and Malta.

In 2010 MIMI celebrates its anniversary with the publication of the book "10 years MIMI", a fabulous adventure through 10 years of beauty and passion of the brand. Consolidating its international presence in Europe, the Middle East and South America, the Broggian group also becomes a member of the CIBJO commission, the World Jewelery Confederation.

AROUND THE WORLD

MIMI's journey around the world continues with the opening of the Milan Boutique in Via Gesù in 2012, followed by Tsum in Moscow, Dlt in St. " and "Bahrain Jewellery".

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10'S

Then comes the moment of art, in 2015 MIMI exhibits at the Poldi Pezzoli Museum in Milan, in the exhibition "jewelry - Art and Nourishment for the Soul", an exhibition that tells the excellence, skill, refinement of Made in Italy and the unique heritage of knowledge of the goldsmith sector, and in 2016 at the Milan Triennale on the occasion of the international exhibition "Brilliant! The future of Italian jewellery" which aims to bring Italian jewelery back among the arts, highlighting not only its manufacturing vocation but also technological innovation, traditional paradigms and future scenarios.

In the same years Broggian consolidates the growth of its Broggian Milano diamond collection, which also develops as a putative label for some important jewelers and opens the first international boutique at Ginza Six in Tokyo.

At the end of 2018 MIMI is a luxury jewelery brand present in over 40 countries around the world and, thanks to the great experience gained in the world of pearls and the unique design of the Milano Collection, it becomes the leading Italian luxury brand in the production and marketing of pearl jewelry.

 

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MIMI TODAY

Marco, Ilaria, Milan, Italy. In a word: M.I.M.I.

The family tradition continues today with Marco and Ilaria Broggian, the second generation of a family that has been translating its ancient passion for the beauty that breathes into jewelery since the mid-twentieth century.

Milanese by adoption, passionate about travel, music and reading. Proud to be a family company that has been operating for almost sixty years with managerial criteria and commercial correctness in almost 50 countries, marrying good taste, a passion for beauty and continuous research. Marco and Ilaria carry on the brand's values ​​by creating jewels with a current and contemporary lifestyle, interpreting them with the most sophisticated, ethical and sustainable materials and transforming them into classic, wearable and multi-occasional jewels.

And the best is yet to come!

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